The textile and apparel industry in Brazil has faced challenges of competitiveness. Work towards continuous improvement and cost reduction are everyday issues for these industries trying to survive in this highly competitive environment. The calculation of the cost of quality can offer the company support cost management together with quality programs in order to guide the prioritization of management actions. This study aims to identify and measure the costs of quality and non-quality in a textile and apparel industry to assist management in decision making. Through a case study were collected through interviews and company documents, quality costs (prevention and evaluation) and non quality costs (internal faults and external faults). The results revealed a cost to the disturbing quality and non-quality cost (faults) higher than the quality costs (prevention and evaluation).